Dreaming of Galacticos

Florentino Perez

"Something of the most expensive are usually just the cheapest." This statement is often out of Real Madrid president Florentino Perez.So we were not  surprised when he lightly got Kaka,Cristiano Ronaldo,Di Maria,Benzema,Ozil, and maybe some other players again, with prices that make the world of European football thrilled, confused, in disbelief, speechless - call all another attributive schocking words.


We certainly have to wait whether Perez adventure this time, in terms of business, pleasure or misery will bear fruit,but believe me, Perez did all this not as light as seen on the surface.Behind the scenes he would have been super meticulous arithmetic of the financial side.

Yet, after all he is a tycoon in the field of construction and energy operations in more than 50 countries, employing about 150 thousand people, and last year picked four billion euros revenue - a third is profit.

Do not count on Perez's personal wealth will contribute to fund the life of Real Madrid as a club, because it is prohibited. Regulation of the clubs do not allow club officials to use personal wealth to enter the club of financial bookkeeping. There should be a clear separation.

Indeed, Perez do not need to use his personal wealth to fund club life.But he could use his experience and business contacts to help Real Madrid. Spanish banks are happy to queue to pay for this latest adventure Perez. They still remember when Perez's Galacticos build its first from 2000 to 2006.

Perez's Galacticos first gives us the name of which Zinedine Zidane, Luis Figo, Ronaldo, Roberto Carlos, to David Beckham. Transfers and the salaries of these players to touch the highest sky football at that time. Step of  Perez called absurd in terms of business by the people.  

However, we know the names were also attracted the attention of fans all balls. News about Real Madrid's most effective free advertising reach to all corners of the world. However, we know the names were also attracted the attention of  football fans. News about Real Madrid became into the most effective free advertising that reached to all corners of the world.

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With the entry of that big names, Perez cleverly renegotiate all relevant business contract to Real Madrid. T-shirts, shoes, merchandise, television broadcasting rights, to pay for world tour, became great sector to exploitated. What we know and club revenue jumped nearly doubled from 2 trillion rupiahs in 2001 to 4 trillion rupiahs in 2005.

With that revenue, suddenly all transfer fees and salaries of all players with big names paid off by itself.That means, Perez is committed to maximizing the revenue potential of each player. Simply put, all players fund all their transfer fees and wages.Until now Perez could not understand why no one is following the steps to do this business. It's a gamble indeed but not without a careful  and reasonable calculation.

But how about achievement on the pitch?? What if all the Perez's pay out did not align in community of fabulous players?? Still the bussiness have its chances??. Perez didn't seem to worried about it.He was absolutely convinced that people will be excited with Real Madrid, fans or not, accomplished or not.

He made Real Madrid a greatest soap-opera of the world, that the stories in the field and next to the pitch always attract attention. Superstar lifestyle always attract attention. Even those who hate, is likely to remain interested to continue to follow the story. They may be insulting, blasphemous, cast curses, but still following to know the end of the story. For Perez, both supporters and non-supporters, they are a viable business market exploited.

Perez also did not believe that good players will not be able to excel in the field. He argued that collected great football artist, not ordinary player. Artists with imagination and boundless creativity, not the player who just fill the game functions as instructed managers or coaches. Artists who made the football field as a stage, canvas, or paper for expression.

In 2000-2001 when Figo, Ronaldo, Raul, Zidane, Makelele, Roberto Carlos, Redondo, Fernando Hiero and many other big names, were in their glory and Real Madrid win the Champions League, people say that Real Madrid do not really have a pattern game. An oxymoron game: chaos in a harmony, harmony in a mess.

Madrid coach at the time, Vicente del Bosque, always looked calm and expressionless on the sidelines. Her face was like a big words: "What should I instruct, but please play the ball. You all already know what to do." The result is a game with no clear pattern but beautiful, a joy, like seeing little kids playing soccer without a thinking anything. A different style of play that characterized the minds of football fans imagination at that time.

Consistency is an issue indeed. But the cries of admiration, "ahhhhhh", "uhhhhh", "oleee ..", and other expressions of admiration always accompany them. For  Florentino Perez, it seemed more meaningful and worthy of sale, although of course be a champion of equal importance.

Dream of big business, dreams of beauty, dreams of achievement, a dream of Galacticos, are Florentino Perez's desire.